Paver sealing
contractors only
Paver Sealing Marketing
Four years. About $2,000 a month in ad spend. A 14x return on ad spend, and still 9.5x after what he paid us. The campaigns are still running today.
★★★★★ 31 reviews from contractor clients
14x
Return on Ad Spend
9.5x
After Our Fees
$1.4M
Revenue Attributed in 4 Years
5+ Years
Running paver sealing ads
Posted publicly by Phil, with his name on it.
Paver Sealing Marketing
Phil runs Elite Power Washing Services in Florida. Over four years on our program he put roughly $100,000 into Facebook ads and closed $1.4 million from them. That is $14 back for every dollar into ads, and 9.5x after what he pays us. The campaigns are still running today.
Every figure below it comes straight out of his ad account.
1,964
Homeowners Who Reached Out
518 forms, 1,446 direct messages
$25.78
What Each One Cost Him
Per conversation, not per click
4.43%
Click-Through Rate
Home services social ads average 0.96% to 1.79%
1.5M
Times His Work Hit a Local Feed
Homeowners inside his service area
Lead counts and cost per lead pulled from his Meta ad account on July 30, 2026, and limited to the paver campaigns we build and run. Revenue figures are Phil's own. Benchmark range from LocaliQ home services advertising benchmarks.
What He Put Into Ads
$1
What Came Back
$14
Add in what he pays us and it is still about 9.5x. This did not come from one lucky ad or one good season. It came from four years of building, testing and rebuilding the campaigns, and from a sales system on his end that closes what we send.
What It Looks Like Day to Day
5
Every day
38
Every week
164
Every month
1,964
Twelve months
Two campaigns run side by side in different parts of his service area. One delivers a homeowner for $22.05, the other for $27.19. Neither has gone above $32 in twelve months.
These lead counts cover the paver campaigns we started for him in July 2025. The $1.4 million is Phil's four year total across everything we run.
1,964 homeowners across 365 days. Not a launch spike, not one good season. Roughly five a day, every day, through two Florida winters.
Every one of those homeowners contacted Elite directly, off Elite's own ads. No marketplace sold the same driveway to four companies. He quoted on his work, not on being cheapest.
The campaigns are live right now, and he is spending more per month today than the four year average he published. Nobody does that unless the leads keep closing.
The Honest Version
There is no magic campaign in this account. There is four years of building, testing and rebuilding, and a client who does his half of the job.
Phil knows exactly what happens when a lead comes in: how he talks to people, how he quotes, how he comes across as a professional. Ads that produce 1,964 conversations are worth nothing to a company that cannot handle them. That half is on you, and we will tell you straight if it is not ready.
Every campaign decays. When response started slipping, it got rebuilt rather than nursed along, and the new build came back in under $27 a homeowner. That is the part you are actually paying for.
1,446 of the 1,964 arrived as a Messenger conversation, not a form. A homeowner who messages you is ready to talk right now, which is why the automated five minute reply is not optional.
Elite has had ads running with us since October 2021. Contractors who pause every slow season never build the audience data or the familiarity that makes year four cheaper than year one.
"David Kunstek and his team Clean Marketing create optimal ads for my companies. Clean Marketing has collectively/strategically placed my business in front of the right audience and has given me the platform to close $1.4 million on Facebook ads in the last (4) years."
★★★★★
Phil Comway, Elite Power Washing Services, Florida
Thirty minutes with David Kunstek. No obligation, no cost.
The Problem
Shared Leads (Angi, Thumbtack, Marketplaces)
Exclusive Leads (Our Approach)
$1.4 million closed on Facebook ads. One contractor, four years.
Why Ours Work
Most agencies build one ad, run it at everybody, and call it a campaign. Here is what is actually running behind a paver sealing account we manage.
Homeowners do not all buy for the same reason. One is embarrassed by the driveway before a party. One is watching sand wash out every storm. One just wants the wet look back. We run separate angles at each of them instead of one ad hoping to catch everybody.
Lead generation ads alone produce the peaks and valleys every contractor complains about. We run branding ads underneath them that warm the audience a little more every single day, so the lead campaigns are always selling to people who already know your name.
Social media management is part of the program, every other day. When a homeowner taps your name to check you out, the difference between our clients who do well and the ones who absolutely kill it is what is sitting on the page waiting for them.
We give you the scripts and train your people on what to say, how to say it, and how to set up the situation so it does not feel forced. The ad gets the homeowner talking. The script is what turns that into a booked job.
Three hours on how to shoot video for a home service business. How to hook a viewer in the first seconds, what to say and when, and how to actually call them to action. We have not seen another agency in this space hand a client the training instead of just billing for the ads.
If you have been in business a while, that list is an asset nobody is using. We build Custom Audiences from it to bring past customers back, then have Meta go find more people who look and live like the customers who have already paid you.
Seven different angles at seven different homeowners, running at the same time on one account. They do not perform the same. The spread runs $20.52 to $31.43 a conversation. Knowing which is which is the entire job. Budget moves toward the winners every week, and the ones that stop pulling come out.
The top row is the lead campaign, 778 conversations at $25.75 so far this year. The row under it is the branding campaign running at the same time, 49,294 video plays at a penny each. Most agencies would sell you only the top row. The bottom row is why the top row stays cheap.
Nine different paver sealing accounts we manage, pulled from Meta Ads Manager. Client names and spend are redacted. The results columns are untouched.
Included in the Program
Three hours on making video that actually pulls. The three frameworks we use to write ads that stop a homeowner mid-scroll, a library of 240 opening hooks, fill in the blank script templates, and the scripts that stop you competing on price. We sell it. Our clients get it.
"Been with these guys for over a year! Doubled my revenue so I'm happy! Great support. Their team is in house so that the work isn't outsourced to other countries!"
★★★★★
Run the Numbers
Move the slider. The three columns are the real range across the paver sealing accounts we manage today. Which one you land in is not luck, and it is mostly not your market either.
$75 / day
Past $100 a day you move up to our next program tier, which carries a higher management fee. Same team, more markets and more creative in rotation. We cover it on the call.
Uphill Start
25
leads a month
at $90
Typical Client
46
leads a month
at $50
Our Best Sealer
99
leads a month
at $23
A lead is a homeowner who filled out your form or opened a message asking about their driveway, patio or pool deck. Our best performing paver sealer pulls them at about $23. The average client lands near $50. A brand new company, thin branding, or a page nobody posts on can push it to $90 or more.
Notice what separates those columns. It is almost never the market. It is whether homeowners already recognize your name and whether there is anything on your page when they go looking. That is exactly why branding ads and social posting are inside this program instead of sold to you as an upgrade.
Season, market size and how fast you answer all move these numbers. Nobody can promise a lead count, including us.
Now Add Your Numbers
We supply the lead count and what it costs. Only you know what happens after the phone rings.
30%
Of the homeowners who reach out, how many book?
$1,500
What a sealing job is worth to you on average.
46
Leads a month
14
Jobs booked
$21,000
Revenue a month
$6.40
Back per $1 in
Run on the typical $50 a lead. If your market and your brand put you nearer our best account at $23, the same budget books $45,600. Nearer $90 it books $11,400. Lead counts and costs are ours. The closing rate and job value are yours, so the revenue is only as good as those two numbers.
Get These Numbers for Your MarketHow It Works
We learn your market, your average ticket and your capacity. No generic playbook. You leave with the plan whether or not you hire us.
Ad creative built from your own job photography, the audiences to put it in front of, and follow up that contacts every lead within 5 minutes. What runs is what tested well in your market, not what looked good in someone's portfolio.
Name, number, address and what they want sealed, straight to your phone. Real homeowners in your service area who chose your company. You see every dollar and every result.
The Other Comparison
A Marketer Who Takes Any Client
Clean Marketing
"I have been working with clean marketing for about a year now. David and Connor have both been so professional and willing to answer any questions I have at any time. Not only are they very tentative, the quality and amount of leads they have helped generate for my business has completely transformed it, allowing it to grow. My only regret is not working with them sooner. If I could give 10 stars I absolutely would."
★★★★★
What It Costs
Paver Sealing Facebook Ads Program
What we charge
Management: creative, campaigns, audiences, automation, social posting, weekly optimization
$1,000/mo
What you spend on ads
Paid straight to Meta, never through us. $50 a day is the floor, $100 a day is the ceiling on this program.
$1,500 to $3,000/mo
All in, everything included
$2,500 to $4,500/mo
Month to month after the first 90 days. We ask for 90 because that is how long it takes to know anything.
This Is a Fit If
This Is Not a Fit If
Beyond Facebook
Facebook ads are where most paver sealing contractors start with us, but we are a full service shop. Everything below is built by the same team, for the same trade.
Sites built for paver sealing and the services you run alongside it, designed to turn a visitor into a quote request instead of just looking nice.
Ranking for paver sealing in your service area so you are still getting found on the days you are not paying for a click.
Catching the homeowner who is already searching "paver sealing near me" and ready to book, which is a different buyer than the one Facebook finds.
"Great company. David and everyone involved is very helpful and hands on. If you have second thoughts on giving them a try I would say just do it. You can't lose."
★★★★★
★★★★★
"These guys are absolutely fantastic. They have changed my business for the better. If I could give more then 5 stars I would."
Daniel Merola, Google review
Pressure washing, window cleaning, paver sealing. No dentists, no gyms, no law firms. We are not learning your business on your budget.
Years of paver sealing creative, angles and audiences already tested in this trade. Your first campaign is not our first campaign.
Live dashboard. Every lead, every dollar, which ad produced which job. No black box.
You talk to David first. Then a team that builds exterior cleaning campaigns all day, every day takes it. In house, not outsourced.
Straight Answers
We read the contractor groups. We know what gets said about marketing companies in there, and most of it is deserved. Here are the objections we hear most, answered before you have to ask.
Fair. That is the loudest complaint in every contractor group we are in. So we are not asking you to take our word for anything. Phil posted his four year numbers publicly, with his name and his company on them, and tagged us in it. That screenshot is at the top of this page. Ask us for his number on the call and go ask him yourself.
We have never sealed a driveway and we are not going to pretend otherwise. What we have done is run paver sealing ads for over five years, for dozens and dozens of sealing companies, and for three of those years we ran the advertising for Trident, one of the major sealer manufacturers in this trade. We have seen this industry from the contractor's side and from the manufacturer's side. We know what a paver sealing lead costs, which angles get a homeowner to raise their hand, and what has to be on your page before somebody books.
Ninety days, then month to month. We ask for the 90 because the first 30 is Meta's learning period and judging a campaign before that is judging noise. After that, if it is not working you leave, and we would rather you did than stay unhappy.
Some of them, yes. Anybody who tells you every lead is a $3,000 job is lying to you. What we can do is write the ads so the cheap crowd self-selects out, put the scripts in your hands so your people qualify on the phone instead of driving to every quote, and give you the volume to say no to the ones who linger over pennies.
Ad spend goes straight from your card to Meta and never touches us, so you can open the account and count it yourself. On top of that you get a live dashboard showing every lead, every dollar and which ad produced which job. If an agency will not show you that, there is a reason.
You do not have to become a videographer. We post to your page three times a week as part of the program, and the video course exists so that when you do grab your phone on a job, you know what to shoot and what to say. Ten seconds of a wet look reveal beats anything we could stage.
Meta needs a volume of conversions before it can find the homeowners worth showing your ad to. Under about $50 a day in a normal sized market the campaign never gets enough data to learn. We would rather turn the account down than take money for a budget that cannot work.
Leads usually start inside the first week, but understand what you are actually doing on Meta. Nobody is on Facebook looking for a paver sealing company. They are posting pictures of their kids and minding everybody else's business. On Google you capture demand that already exists. Here you create it, which means a homeowner has to see you, learn who you are, and then decide their driveway bothers them enough to do something about it.
That cycle takes time, and then your own sales cycle from quote to close stacks on top of it. The first 30 days is Meta's learning period. Judge the program on days 30 to 90, not on week one.
Yes. They come off your own ad account, on your own ads, to your own page, and they land on your phone. There is nobody to share them with and nobody else can buy them. Compare that to a marketplace lead, which is sold to whoever is willing to pay for it, including the sealer down the road.
That is most of the contractors we talk to. It is almost always one of four things: budget too small to exit learning, one tired creative running to one cold audience, follow up too slow, or a "free quote" offer with nothing behind it. Bring the old campaign to the call and we will tell you which.
No cookie-cutter pitch. No pressure. We will look at your service area, your competition and your current lead sources, and show you exactly where the opportunity is.
"Great Company! If you're looking to grow and scale these are the folks for you!"
★★★★★
Free Strategy Session
45 Minutes With David Kunstek
No obligation, no cost. One paver sealing contractor per market.
Five quick questions so the call is about your market, not a discovery interview.
Are you running Facebook ads for your paver sealing business right now?